.Stream Domains

Did you know?

81% of internet and mobile audiences watched more live video in 2016 than in 2015.

Breaking news makes up 56% of most-watched live online content, with conferences and speakers tied with concerts and festivals in second place at 43%. Live video is far more appealing to brand audiences: 80% would prefer to watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

67% of live video streamers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs traditional television viewing if it meant more behind-the-scenes content.

45% of live video audiences would pay for live, exclusive, on-demand video from a favourite team, speaker, or performer. Video and picture quality is the most important factor for 67% of viewers when watching a livestream broadcast.

78% of online audiences are already watching video on Facebook.

100M internet users watch online video every day.

Users spend 10 billion hours per month watching programmes and movies on Netflix.

Four of Esports’ biggest events garnered 190.1M hours (a cool 21,700 years, if you’re counting) of live streams in 2018 (SportsPro).

Music streaming revenues in the United States reached over 5.5 billion U.S. dollars in 2018, while subscription video-on-demand services brought in an estimated 12.5 billion.

Individuals with a college education or more are more likely than those with less education to say their primary way to watch TV is online streaming. Roughly a third of college-educated Americans (35%) say they mainly watch via streaming, compared with 22% of those who have a high school diploma or less.

Those in households earning less than $30,000 are more likely than others to say they rely on a digital antenna for TV viewing. Some 14% say this, compared with just 5% who live in households earning $75,000 or more.